Leadership Media Training

Accumulating more than three years of experience in training seniors to be prepared for interviews with journalists (for television, radio, print or online), and also for participation in live or online events, and other important interactions. 

In 2017, one of the main projects that leveraged my career was the training of more than seven senior leaders in different regions of Brazil to strengthen the organization's brand locally. In addition to deeply studying the market and local media outlets, the training was developed by me in person and accompanied online. 

Spokespersons of the institution with speech difficulties learned techniques to speak to the public and also to control the nervousness of being live or with large audiences. The project was so successful that the training became mandatory for all the organization's leaders and the executive team became a reference on the NGO's key issues and messages in the media ecosystem on entrepreneurship. 

Amanda is one of the best professionals I had the opportunity to lead and work with. She is extremely devoted to her projects, organized and committed to high-quality deliveries. I saw in Amanda great communication and public relations skills, in addition to a good understanding of management and business. if you are looking for a professional who can actually make a difference in your work environment, Amanda is that person.

Bárbara Freiris, PR Specialist.

More results on my work with the media:

→ Wrote the organization's key messages to journalists based on leadership's strategic direction, delighting board members.

→ Managed nationwide press strategy with an agency, exceeding annual target twice.

→ Organized a press event to disseminate studies, generating 50+ articles published online and offline.

→ Led a press strategy that improved relationships with journalists, achieving the expected annual media goal in 7 states.

→ Disseminated research through press releases that were published in the country's major newspapers.